Nea Vepsäläinen
Graphic Designer
Creativity and Technical Skills in Social Media Content Creation for Goodwill Lappeenranta
While working as a communications assistant/content creator for the Laptuote Foundation, I was also responsible for social media content production for Goodwill Lappeenranta. My work involved a wide range of tasks, allowing me to utilize both my creativity and technical skills. I created TikTok videos and other social media content, such as introductions and advertisements, which helped reach and engage the target audience.
TikTok Video Production Process
The TikTok video production process began with brainstorming and scripting, followed by filming, editing, and voice recording. I also handled the material processing and the visual appearance of the video, including subtitles and captions. My goal was to ensure that the content was aesthetically consistent, interesting, and aligned with Goodwill's brand.
Strong Social Media Presence
In this project, my technical skills in video production combined with my communication expertise, allowing me to create social media content that resonated with the target audience. As a result, Goodwill Lappeenranta’s visibility and marketing were further strengthened.
Challenges and Priorities
From May onward, while working at Laptuote Foundation, I was primarily responsible for the social media channels of Laptuote, SOTE-paja, and Goodwill Lappeenranta, as well as other communication assistant tasks such as brochure design and website updates. This led to time management challenges, but the priority for content production was Laptuote’s own social media channels. I actively listened to the publication suggestions from the employees, which made scheduling and advance planning difficult. However, I made sure that current issues and advertisements were highlighted, and that interesting and brand-appropriate content was created despite the workload. This experience improved my time management skills and diversified my content creation abilities in the fields of communication and marketing.
Goodwill Videos I Created for TikTok (in finnish):
