Nea Vepsäläinen
Graphic Designer
Presenter-Eki on Laptuote Foundation's social media
While working as a communications assistant and content creator at Laptuote Foundation, I was excited about the opportunity to create TikTok videos that showcased the foundation's workshops in a personal and engaging way. This led to the creation of the "Presenter-Eki" concept. Eki is the dog of an employee from the Laptuote Foundation's Osaamisen Polut project, a Staffordshire Bull Terrier. Together with Eki's owner, we came up with the idea for Eki to appear on Laptuote's social media, making him the "social media star" mascot. Eki appeared regularly in my content for both Laptuote and Osaamisen Polut project social media accounts, gaining a lot of attention with his presentation videos.
Creative script and fun presentation style
The videos featuring Eki were not only informative but also entertaining. I wrote the script and recorded the voiceover so that Eki "spoke" in a fun, relaxed manner that was both dog-like and informative. Eki "told" about Laptuote's operations using a locally relatable South Karelian dialect. My goal was to present Laptuote's activities in a fun and engaging way that would resonate with the target audience.
Production process and technical skills
The project included scripting, filming, voice recording, editing, creating captions, and publishing the videos. I edited the videos with CapCut but modified the recorded speech on TikTok so that it perfectly matched Eki's character. This project allowed me to combine my creativity and technical skills in video production. It was great to create social media content with a laid-back, fun approach and come up with various script ideas!
Challenges and priorities
From May onwards, I was mainly responsible for the social media channels of Laptuote, SOTE-paja, and Goodwill Lappeenranta, along with other communication tasks like designing brochures and updating websites. This posed scheduling challenges, but Laptuote's social media channels were my top priority. I actively listened to employees' suggestions for posts, which made planning and scheduling more difficult. However, I made sure to present timely matters and promotions and create interesting and brand-consistent content despite the workload. This experience improved my time management skills and diversified my content creation in the fields of communication and marketing.
Eki's role and impact
Eki not only served as a mascot but also added warmth and friendliness to Laptuote's communication. His presence made the content more approachable and helped build a connection with viewers. In this role, I developed my ability to create content that truly engages and resonates with viewers, enhancing Laptuote Foundation's marketing and increasing its visibility and brand recognition on social media.
The videos I made with Presenter-Eki on TikTok (in finnish):
