Nea Vepsäläinen
Graphic Designer
Creating Social Media Ads for Mustilan Farmi
During my internship as a media coordinator at Mustilan Farmi, I was responsible for designing and implementing social media advertisements. The core of my work was to create ads that reflect Mustilan Farmi's brand and stand out from competitors. During the internship, I also developed a brand manual for Mustilan Farmi as part of my thesis, which helped me establish clear guidelines for content creation. My goal was to consistently reflect the brand’s identity in the content and market the farm’s services in a personal and engaging way for the target audience.
Personal and Engaging Ads
My aim was to develop social media marketing in a creative way, and the brand manual served as a tool that guided the visual style and message of the ads. I created several advertisements, and examples of these include some of the ads I made using both my own and others' photographs. I ensured that each ad conveyed the values and atmosphere of Mustilan Farmi.
Video Ads and Visual Style
Video ads, in particular, were at the center of my work. These ads largely featured videos I filmed and edited myself, which effectively supported the brand’s message and engaged viewers. Working on video production was particularly educational and enjoyable for me, and I gained practical experience in filming, editing, and creating the visual style.
Lessons Learned and Experience
This project not only developed my skills in social media content creation but also deepened my understanding of the importance of branding in marketing. Thanks to what I learned, I was able to create content that resonated with the target audience and helped boost Mustilan Farmi's visibility on social media. Overall, my internship at Mustilan Farmi provided me with valuable experience that I can apply in future communication and marketing roles.
