Content creation - Laptuote Foundation videos

TikTok Content Creation for Laptuote Foundation

During my time as a communications assistant/content creator at Laptuote Foundation, one of my key responsibilities was creating TikTok content for the foundation’s channel. Laptuote Foundation is a social enterprise dedicated to promoting sustainable well-being through a range of services and projects. In my TikTok videos, I showcased the foundation’s ongoing projects, services, and activities in an informative and timely manner.

Creative Approach

When creating content, I aimed to make the videos approachable and engaging to reach a broad audience. My responsibilities included video planning, shooting, editing, voiceovers, and adding subtitles. I also focused on ensuring that the videos’ visual style and messaging aligned with Laptuote’s brand and values. I primarily used CapCut for editing, with occasional refinements in Canva.

Learning and Growth

Creating these videos helped me develop my ability to produce content that not only informs but also inspires and engages viewers. The content varied depending on the projects and services being featured, which brought its own challenges but also taught me to create diverse content while keeping the video goals in mind. I improved my skills in communication and content production, particularly in mastering the short-video format.

Challenges and Priorities

From May onward, I was responsible for managing the social media channels of Laptuote, SOTE Workshop, and Goodwill Lappeenranta, along with other tasks like designing brochures and updating websites. This workload sometimes presented scheduling challenges. However, the priority remained on Laptuote’s own social media channels. I actively listened to employees’ suggestions for posts, which made pre-planning and scheduling occasionally tricky. Despite this, I ensured that timely updates and ads were posted while creating interesting and varied brand-appropriate content, even with a heavy workload. This experience taught me better time management and enhanced my content creation capabilities, ultimately strengthening my communication and marketing skills.

TikTok Videos Created for Laptuote Foundation (in finnish):

• Laptuote-säätiö

  • Laptuote-säätiön esittely

    • Tämä löytyy myös Youtubesta: Laptuote-säätiön esittely

• Laptuotteen hankkeet ja valmennukset

  • Mie Ite -digiä kaikille -hankkeen esittely

• NUOTTI-valmennus

  • NUOTTI-valmennus

  • NUOTTI-valmennuksen esittely

  • NUOTTI-keskustelu

  • Kuka tuo on? (NUOTTI-valmentaja tutkimassa nuoren CV:tä)

• Osaamisen Polut – osaamisen poluilla kohti työelämää

  • Osaamisen Polut -hankkeen esittely

  • Osaamisen Polkujen ovelle by Eki

• Laptuotteen työpajat

  • Maton matka Pesulassa

  • Puu- ja Entisöintipajan virallinen esittely

  
  

• Opinnollistaminen (Tämän videon editoin vain, en kuvannut)

  • Tämä löytyy myös Youtubesta: Opinnollistaminen

• Opinnollista osaamisesi Laptuotteella!

  • Tämä löytyy myös Youtubesta: Opinnollista osaamisesi Laptuotteella!

  
  

Tekemäni tapahtumien recap-videot TikTokissa:

• Toukotapahtuma

• SOTE-pajan esitys Unelmakulmassa

  • Tästä myös Youtube-video: Miun Unelma... Mitä Mie haluan olla?

• Talvitapahtuma